Prepared by: Jami Williams, Mexico High School, Mexico, Missouri

TARGET
Students will understand how analytics in social media can help drive their audience engagement.

EDUCATION METHODS

1. PowerPoint presentation
2. Individual writing – summarization of data

OBJECTIVES

1. Level 1 (Basic) understanding of analytic information
2. Level 2 (Proficient) applying analytic information to make changes as necessary to social media strategies

MATERIALS NEEDED

1. Audience Engagement PowerPoint Day 2
2. Analyze This! organizer

VERIFICATION

Steps to check for student understanding

1. Teacher will do frequent comprehension checks in the form of Classroom Assessment Techniques (thumbs up, thumbs down; exit slip in the form of post-it note summary).
2. This module will include a heavy amount of independent work and research. The teacher will act as a facilitator but will also benefit from research and contribution to the assets list that will be created throughout this unit for future use.

FLOW OF LESSON

1. Suggested bell ringer: Is it more important to be liked or to be respected? Explain the difference?
2. Teacher will present the PowerPoint.
3. Each student will receive the Analyze This! organizer to help them begin to look at their analytics for their personal social media accounts.
4. Students can begin the process of analysis. The sheet should be completed for two social media accounts.

WRAPPING IT UP

1. Exit slip: What surprised you most about your analytical data?