Social Media & Digital Tools Training

About this Lesson

Mark Hinojosa
Associate Professor
Convergence Journalism
Missouri School of Journalism
University of Missouri

The rise of social media has changed how readers gather, consume and interact with news and news organizations. News and information is being shared in real time across the Internet, and reporters need to respond to that change. Social media offers journalists an opportunity to engage readers in a conversation about the events that shape their lives.

What you will learn

After completing this unit, you should be able to:

Understand the role social media is playing in today’s digital landscape
Understand the comparative strengths of various social media platforms
Articulate the elements of an effective Twitter post
Understand the ethical issues presented by the use of social media

How the lesson works

First of all, this is an asynchronous lesson unit, which means no live events are scheduled for this lesson. You can complete learning activities at your own pace whenever is convenient for you. Despite the asynchronous nature, the learning tasks are organized to help you succeed.

To be successful in this unit, please complete the following tasks:

• Watch the lecture.
• Take the quiz to test your own understanding. This will help you to strengthen the concepts you just learned.
• Optional: Due to the amount of content to be covered in a single unit, we encourage you read these additional resources. Some of the quiz questions might come from the readings in Additional Resources section.